7 Popular Alternative To WordPress That Are Useful In 2021

WordPress is the most general open source Content Management System widely used by roughly 75 million websites. WordPress is unrestricted to use, install and upgrade. Many templates and plugins have an easy and simple interface that decreases the development cost and the time for deployment. A WordPress Development Company in Gurgaon will suggest you in this. WordPress initially originated as a blogging tool, is executed on MySQL database and PHP. The design elements are indicated as themes as content and design are distinct. Users require installing a new theme to get a new design without touching on the content. However, WordPress is not only the publishing platforms and there are many alternative to WordPress. Few reasons for WordPress to be popular are:

1. It is the most common Content Management System in the world.
2. It is an open-source that is open to any expansion.
3. WordPress is highly customizable for flexibility with its flexible framework.
4. Anyone can use it, not only designers.
5. It carries a lower set up and maintenance costs.

Many WordPress competitors can be used for your website creation. Each of the alternatives for WordPress is unique and have their advantages and disadvantages. You should analyze the various possibilities while you decide on the various available WordPress competitors. Any custom website development company can help you in this.

In this article, we will converse the best WordPress alternatives that are available in the market.

• Constant Contact Website Builder – A top alternative to WordPress, Constant Contact Website Builder helps to design a custom-designed website in a few minutes with the support of its website builder. It is an AI-powered website builder and is fast to create a website. The process involves answering a few questions and this website builder builds a personalized website for your business. It also includes relevant images on your website and the recommendations to include good content. This website builder is easy to update and to include new pages or sections later.

Source: Constant Contact

You can modify your website as much as you like and need not bother about breaking it as the website builder’s built-in design security makes sure that your website always looks good on any device. This website builder creates a website using drag and drop that is mixed with a guided AI wizard to complete the creation of a custom website by including various images. This website builder helps you to get started to create a blog for free, or a business website, or an online store. This platform has many in-built tools like a logo maker, a proficient stock photo library that has more than 550,000 images in it. The paid version of this platform has a few extra features that provide you like a free SSL certificate, domain, and branded email address.

• HostGator’s Gator – Also regarded as an alternative to WordPress, Gator is a popular website builder owned by HostGator. It is one of the best WordPress alternatives in the world for website creation and is good with the process of creation. This website builder has ready-made website designs where you can customize using a user-friendly option of drag and drop in it. Even a beginner for website creation can use it easily and can familiarise with it at the first go. It also provides a one-stop solution for all your web hosting requirements. Gator’s starter and premium plans are ideal to create a website for small businesses. You will require their eCommerce plan to include a shopping cart and other available features of eCommerce. Its plan also includes a free SSL certificate and a free domain name. It’s web hosting requirements that the platform provides are the following:
  1. Domain Name Registration 
  2. Shared Hosting that is ideal for basic blogs and websites
  3. VPS Hosting that is ideal for high-traffic websites
  4. Dedicated Servers that are ideal for a high-traffic website and custom applications

Source: Hosting facts

This tool helps you to get your website online. It assists right from domain names to inexpensive hosting plans; you get all that you require to set up a website. Using the following steps below, you are good to go with your website:

1. Select a Web Hosting Plan
2. Select a Domain Name
3. Upload your website files

• Domain.com Website Builder – Yet another alternative to WordPress, Domain.com provides an easy way to make use of drag and drop website builder for small business. This website is used to develop a blog, website, or even an online commerce website in just a few clicks. This platform has many beautiful design templates to start with and can be easily customized to match your requirements with the assistance of an easy interface of drag and drop. This WordPress competitor has all the important features of a website like eCommerce functionality, website analytics, facility to include a blog, and a free SSL certificate that has all the plans. Every plan has the following features:
  1. Customized layouts to have total control of the overall designs where you can be sure that your website is yours.
  2. Blogs to have fresh content always and to keep your customers involved always.
  3. Social media sharing to keep your social followers updated always with the latest happenings.
  4. Free SSL certificate to keep your data secured using the industry-standard security protocol.
  5. Facebook integration that helps you to connect the current Facebook store to your website.
  6. Lead capture forms used to collect leads and visitor’s mailing lists.
  7. Search Engine Optimization to guide a customer to get into your website.
  8. Free hosting where there is no extra amount charged.
  9. Contact management where you can enjoy having all your contacts from one database.
  10. Expert support to guide you when in need to keep your website strong.
  11. Unlimited storage so that you need not worry about your website size.
  12. Mobile optimization that would make your website to be easily seen on any device.

Caption: Wholshostingthis.com

• BigCommerce – Yet another alternative to WordPress is BigCommerce, that is used to create websites for online stores. This platform helps you to set up your store, place your products, and earn money through your website. This platform has many built-in features, data tools, and much more. This is an ideal alternative to WordPress for large or fast-growing businesses. This is a fully loaded website builder for online stores having the option of drag and drop tools and wonderful templates for your online store. This platform also helps you to include many payment gateways in your online store like Stripe, PayPal, Amazon Pay, etc. This platform does not charge any amount for any transactions over the platform. Using BigCommerce you can include unlimited products, check your store performance and make use of its built-in tools to optimize conversions and to boost sales. It can also be integrated with WordPress so that you can make use of BigCommerce for your online store and WordPress for website content. The features of BigCommerce are:
  1. Fast-track your business growth
  2. Excellent security and support
  3. One hub to sell everything

Source: Ecommerce guide

• Shopify – Also regarded as an alternative to WordPress, Shopify is an ideal platform to build an online store. It provides easy tools to create an online store. Using this platform, you can sell various products and accept payments. This platform comes with a simple setup with which you can easily set up that would help you get started with your online store. This platform has built-in templates, many integration options, and apps. This platform has the following features:
  1. Excellent Themes That Are Customizable And Responsive – Using this platform you can have complete control over the look and the feel of the website that is being created and design skills are not required. Also, you can choose the layout, colors, and content.
  2. Low Pricing – Whether you sell on any online platform, be it social media platform, or in-store, this platform covers all that. You can start to sell in less amount per month.
  3. Trusted By Many Businesses Across The Globe – This platform handles everything right from marketing to payments, and to secure checkout of the orders and shipping as well.

Source: Best Website Builder

• Weebly – Also the best WordPress alternative, Weebly allows you to get access to custom web page designs and various tools for website creation and to increase your business scope. You can build a free website where you can discover and increase your customer base. This is a completed hosted website builder. Using Weebly you can create your website using pre-designed templates and the drag and drop option of the website builder. You can succeed using the right website builder right from start to the growth. You can perform the following with this platform:
  1. Get Going – Get guidance for all steps on the ways to build a website and launch it with the specialized starter guides and planning tools.
  2. Get Online – Go online and discover with a professional website. You can easily customize with Weebly website builder.
  3. Get Selling – This is a powerful eCommerce tool that would simplify order management, payments, and shipping. 
  4. Get Growing – Using this platform you can get new customers with integrated marketing tools that come from Facebook ads to many automated email campaigns.

Source: Weebly

Whether you start an online business from the beginning or to take your business online using this platform, business owners would prefer to create websites that the customers would love to visit and shop. The website builder’s powerful tool would make it easy to create a specialized and mobile-friendly website that would help you to grow your business using various marketing techniques and advanced analytics. The platform also helps to handle the manual irritations of executing a successful online store by providing a simple solution for shipping, inventory management, and taxes. Image 6 shows the platform.

• Wix – Also regarded as an alternative of WordPress, Wix is a hosted website builder and provides a restricted free version of this platform for a small business website. Both the free and the paid versions have a pre-designed template where the users can update using a drag and drop website builder. This platform also supports creating an online commerce store by using its paid plans that would allow website owners to receive online payments through various channels like PayPal, Amazon Pay, etc. This website provides you the flexibility and freedom to create the websites that you require. You can design superior quality websites. Whether you promote your business, project your work, open your store or initiate a blog, all these are possible using the Wix website builder. This best WordPress alternative has the following feature:
  1. Fabulous Templates – You can choose from its various templates available for your business.
  2. Total Design Freedom – You can design your website in the same way that you prefer using its drag and drop option.
  3. Industry Leading SEO – You can follow your personalized SEO plan for the audience to get access to the search engine. 
  4. Mobile Optimized – You can also design a mobile-friendly website using this platform.
  5. App Market – You can manage your website and increase your website using the various powerful web apps.
  6. Advanced Design Features – You can make use of advanced design features like animation, videos, and scroll effects.
  7. Limitless Fonts – You can make use of many available fonts from this platform.
  8. Scroll Effects – Using this platform you can add dimension to your website like reveal, parallax, zoom-in, or fade-in scrolling.
  9. Media Galleries – Using this platform, you can display images, text, videos in a beautiful layout.

Source: Wix

Conclusion

Through this article, we had looked at a few alternatives to WordPress that can be used as an excellent website builder.

Source: Technians Blog Alternative to WordPress

Web Design Company Gurgaon

 

Technians is a leading web design company Gurgaon, Delhi & Noida providing unique designs, development & SEO Friendly website. Having Pro Designers & Developers become our assets which ultimately results in fulfiling the client's goal and provide then a unique and user friendly web design.

Step by Step Guide For Google Ads Remarketing

 Last Updated On March 31, 2020 by Rinki Sharma

What is Remarketing?

Remarketing, as the word suggests, is a way to target people who have already visited or taken action on your website. It allows you to display ads to those customers who have visited your site or used your mobile app. The google ads remarketing code that you implement on your website places the cookies on the browsers of people visiting your website and then serving ads to those with that cookie.

The main objective of remarketing in AdWords is to find the people who have shown sufficient interest in your products or services to visit your website. These people are more likely to convert compared to people who have not yet been to your website thereby, increasing the probability of conversion.

How Does it Work?

Let’s understand how google ads remarketing works with the help of an example. Visitors who are looking for  digital marketing company in noida to advertise their business may go to our website: Technians.com to browse the services available, however, many visitors leave without converting (contacting us via Chat, Phone Call, Contact Us form Submission). Knowing that the visitors are potential customers, we can tag them as “site visitors”.

This will then allow technians.com to deliver an advertisement to the tagged “site visitors”. You can also segment visitor groups on the basis of the pages they visited to show them highly-relevant ads and increase repeat visits to your site.

Ways To Remarket In Google Ads

Name	Detail
Standard Remarketing	It allows you to target your past visitors as they browse websites, apps on the Display Network.
Dynamic Remarketing	With this option, you can show ads to your past visitors with any products or services that they viewed on your site.
Remarketing For Mobile apps	Targets those people who have used your mobile app or mobile website and will show ads to them when they use other mobile apps or are on other mobile websites.
Remarketing Lists For Search Ads (RLSA)	You can target and show ads to your past visitors on the Search Network while they search on Google and Google’s search partner sites.
Video Remarketing	Serve ads to people who have engaged with your YouTube channel or other videos. You can use this option to show ads on YouTube or Display Network videos and websites.
Email List remarketing/Customer Match)	It uses the email address of your customers to show ads to them if they are signed in to Google Search, Gmail, or YouTube.

Thus, the networks that you can use to remarket are Gmail, Youtube, Apps, Remarketing List for Search ads and Display network.

Minimum Remarketing List Size Required Within Last 30 days To Show Ads

Network	Size
Search	1,000 active visitors/users
Display	100 active visitors/users
Youtube	1,000 active visitors/users
Gmail	100 active visitors/users

Why Is Remarketing Important?

• Greater Potential To Turn A Casual Visitor Into A Paying Customer: While 90% of the visitors leave without converting and 49% of visitors browse a site 2-4 times before they make a purchase/convert. So don’t let your valuable customers go and re-engage with your customers and lead them back to your site.

• Attract Your Competitors Customer: Most companies use remarketing to target their competitors’ customers. With google ads remarketing, you show up on a visitor’s browser after they have visited your website or searched for a particular keyword. This means you can target people who’ve visited websites that are mostly related to your product including your competitors. Great marketing strategies help you reach your target audience and uplift your customer base. 

• Increases Your Conversion Rates: As it regains visitors by showing them ads on other websites, mobile apps, etc you can create custom messages which attract visitors to revisit your website and complete a purchase. It is important to note here that people coming back to your website for a second, third or fourth time are more likely to convert, because they have already seen your websites, so your products/services are more familiar to them as compared to other visitors. When well used it can up-shot in more efficient use of ad spend, better conversion rates, and ultimately, better ROI.

Let’s Get Started With Creating A Remarketing List:

• Login to your Google Ads accounts and Go to the Audience Manager.

Audience Manager

• Now Go to the Audience list and Click on the +Sign. You will see the following options:

Audience List

As you can see above there are 5 options: 

Website Visitor	People who have visited the Website or Landing page.
App Users	People who have downloaded the app.
Youtube Users	People who have interacted with your channel or videos.
Customer List	List of customer data that you’ve collected.
Custom Combination	A list created from multiple existing remarketing lists.

Let’s focus on creating a list for Website Visitors first.

• Name your list and select the Tag Source. Now select the type of visitors from which you’d like to create an audience. As mentioned below there are 5 options. 

List Of Website Visitors

• Visitors Of A Page– You can use this in order to drive sign-ups for people who didn’t take the desired action.

• Visitors Of A Page Who Did Not Visit Another Page – used for people who viewed product pages, but no ‘purchase pages.’ This is only for the ‘Display Network.’

• Visitors Of A Page Who Also Visited Another Page – Targets people who are looking through your site, maybe comparing different product variations. It is important to note that it is only available for the Display Network.

• Visitors Of A Page Who Also Visited During Specific Dates – It lets you target people who visit your website when you are running a special promotion. An example here would be: you may experience traffic spikes during certain ‘events,’ like Valentine’s Day or Christmas. You can easily build a list of these people using this feature and target them. 

• Visitors Of A Page With A Specific Tag – In case you run remarketing campaigns a while ago and have different ‘remarketing tags’ for different pages, this is the right option for you.

Select the option as per your goal and provide the page URL that matches what you are trying to achieve. 

Creating App User List

To Create An App User list, the process is the same. The only difference is that with the list visitors which includes 3 options to select the app users you want to target as mentioned below: 

• Took specific actions within an app
• All users of an app
• Used an app lately or hasn’t used an app lately

Creating App User List

Next, you need to select the app and create an app action.

List For YouTube Users

To Create a List for Youtube Users, you can choose the audience that you want to include in the list from the options mentioned below:

• Viewed any video from a channel
• Viewed certain videos
• Viewed any video ad from a channel
• Viewed certain videos as ads
• Subscribed to a channel
• Visited a channel page
• Liked any video from a channel
• Added a video from the channel to a playlist
• Shared any video from a channel

List For YouTube Users

After selecting one of the options, select the youtube channel.

Creating Customer List

To Create a Customer List, the type of customer data that you can upload are:

• Upload Emails, Phones, and/or Mailing Addresses
• Upload User IDs
• Upload Mobile Device IDs

Type of Customer Data

• You can either use a template or create your own CSV file with customer data using a combination of required column headers as mentioned below:

Creating Customer List

I am also sharing a few formatting guidelines that might be helpful while creating a CSV file:

1. All identifiers for each/one user record must be comma-separated. Different user records must be separated by the UNIX newline character i.e \n or a line break. Please note they cannot be separated with space or a semicolon.
2. Headers should only include Email, Phone, First Name, Last Name, Country, Zip, and Mobile Device ID(Incase You have multiple mailing addresses, email addresses or phone numbers for a single customer, your file can include multiple columns of Email, Zip and phone number.
3. A domain name is to be included for all email addresses like gmail.com or hotmail.co.jp
4. Names cannot have a prefix, for example, Mr.
5. Include the country code for all phone numbers.

Here is an image of how your CSV file should look with the required columns:

CSV File

For Custom Combination List, you can select different audiences to combine into one audience.

Custom Combination List

• Once you have selected the audience for your list type, choose the Membership Duration (number of days someone stays in this audience) and hit save. Your Audience list is now created. 

To attach the remarketing list to the campaign, simply go to the Campaign-> Audience Tab. Next Click on How they have interacted with your business and Select the list that you want to apply and hit save.

Choosing Audience

About Targeting And Observation Settings:

How To Track The Performance?

To evaluate the performance you can go to the Audience tab and check the clicks, impressions, conversions column (as seen in the image below). You can further segment the report by day, Device, etc.

Performance tracking

Conclusion 

As you may know by now, Remarketing Google Ads is a great way to keep your website, services, products in front of people who didn’t convert the first time they visited your website. By customizing your ad copy and bids to the highly specific audience you’re going after, it can show a tremendous return to your business.

Hopefully, this post has given you some ideas about google ads remarketing and how to use it. You can create a list and start applying it to your campaign.

Source: Technians Blog: Google Ads Remarketing

SEO For Startups: Ways To Expand Your Business

 

According to Moz “SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results”. This is vital for any business with an online presence. A well-optimized website is bound to attract more traffic. Which means more prospects converting into loyal customers. 

This method takes into consideration the Google algorithm, how they use their bots to crawl the web and gather relevant information. This convention of optimizing websites to garner more attention was used since 1990. Since then this method has caught the attention of every website owner. Everybody wants a top spot in the Google search. Ever since SEO has developed into an integral part of digital marketing strategy.

Why Is SEO Important?

Just think about having a business with top-notch quality goods. But the caveat is that your enterprise is in the middle of a jungle. There is no way for any person to buy products from. The quality of products at display does not matter here. Your sales will dwindle for sure. 
This is the same in Digital Marketing. Having a website with all the bells and whistles but neglecting SEO services from an agency like Seo Services In Noida is not good. If your page does not rank on the first page of Google search, then you have lost the importance of SEO for Startups.

Why Are They Such A Big Deal For Business Startups?

1. Embodying Trust And Quality

Google uses artificial intelligence and machine learning to understand every website based on user behavior. So, if your website ranks higher, the more it will be trusted by prospects. Google lays much emphasis on the quality of a website. So automatically getting ranked higher assures a good user experience.

2. Bringing More Traffic

To outclass your competitors and be more visible in web rankings, traffic is paramount. An essential SEO strategy will make sure this becomes a reality. Search Engine Watch claims that almost 33% of clicks go to the number one position in Google search.

3. They Are Cost-effective

Boasting about the outcome only attained by shelling out thousands of dollars on paid advertising is one thing. But with the availability of many free and cheap SEO tools, respectable ROI is obtained. They can save a lot of money which startups will find valuable.

4. Helps Bring More Customers

A startup company obviously will not have a huge fanbase following them right from the get-go. They have to build it from scratch. This is where SEO for startups comes in clutch. By making sure your website ranks high and is easily discoverable, it is only a matter of time before customers come galore.

5. Better Customer Retention

A well-optimized website depends on how original and appealing it is. This has two benefits in itself.

1. Getting more backlinks from authoritative websites hence increasing our overall ranking.
2. Customers who are already in will be reluctant to leave because of the quality your website boasts.

SEO is important to startups. They cannot afford to lose customers. Bleeding customers will result in low morale inside a business which is not a good look on us, in front of other prospects.

6. Long-lasting Effect

The SEO importance will guarantee a long-term yield. That does not mean you should take off your leg from the gas pedal. SEO will always need attention because it is dynamic. But once your page tops Google search results, it will automatically get more quality backlinks. So, this is an investment-worthy of your time.

7. Benefits Can Be Accounted Easily

SEO has loads of benefits. But the cherry on top is that you can keep tabs on every single aspect of your campaign. Simple tools like Google Analytics give valuable insights about referrals, broken links, etc. So if something is going wrong that is hurting your website, you will find and sort it out immediately. There are other best free SEO audit report tools that you can take advantage of.

8. Leaving Competitors In The Dust

The thing about a startup business is that there will always be people before you. But investing some time and resources into an essential SEO strategy will change that notion for good. Ranking higher than them is the holy grail for the business owner. This will drive more customers to your site and increase conversion rates more than your rivals.

But you cannot afford to rest. Always stay updated with recent SEO trends and keep hustling. If not, the competitors you left behind will catch up in no time.

9. Boosting Brand Awareness

With a good domain authority, our site is bound to rank higher. So if someone searches for something relevant to your website, it will show up in SERPs. This throws light on your brand. People are more likely to click on your brand and visit your website in the future for sure.

10. Making Irresistible Offer Announcements

Quality and up-to-date content are the pillars of a well-optimized website. Keeping your website fresh with new content, amazing deals and offers will only result in a bigger sales figure. SEO importance is like a domino effect. Helps with the website ranking and all the other goodies follow.

Recipes For A Successful SEO Strategy

1. Keyword Is Key

This is an unwritten rule when it comes to the importance of SEO for startups. Google processes queries of people and based on the keywords, pulls out results. So choosing the right keywords will make a whole world of difference. We should not mix this up with keyword spamming. Google is completely against this practice. The penalties are not worth the risk. 
Using an SEO proxy to improve your keyword research is another trick. This is because of the anonymity it offers while on the hunt. This has some neat advantages. Avoiding bans is one of them. The anonymous nature it provides will give us the freedom to stay in the dark while scraping for keywords. Using a proxy will always guarantee good network speed.

2. Different Is Always Better

It is of significant importance to create something new, something that stands out from the crowd. The content should not be compromised in any areas especially in delivery and information it is packing. Good content is guaranteed to get tons of backlinks.

3. Having A Reasonably-sized URL

The URLs in your websites should be easily crawlable by search engines. So having a format that sums up exactly what your website is about is advisable. This enhances the chances of your website being found by users if they search for the right keyword.

4. Always Keeping An Eye On Your On-page SEO Rating

Using a proper tool like Ubersuggest can provide valuable outputs about how well your website is performing. It will point out any broken links or critical errors that need your attention. Paying close observation to things that require fixing will help your website ranking.

Things To Be Avoided

1. Getting The Content Wrong

Content can catapult your websites. But on the other hand, they can also derail your entire SEO campaign. Having one name for a title and providing irrelevant content will be met with harshness from Google. Misleading your audience will do no good and should be avoided.

2. Missing The Right Audience

Sometimes the content will be of the finest quality. But it will not be earning any links or improving on the SERPs front. This is because the target audience is wrong. Google makes sure that the person behind the keyboard typing in a query finds what he wants. Therefore, SEO for startups becomes so important as pitching to the right audience should be done without any trade-off.

3. Not Staying Updated In The Game

SEO as mentioned before is a dynamic field. The things which worked today will not work tomorrow. The techniques that worked wonders for one website are not guaranteed to produce the desired results for another website. This is why always keeping yourself educated about new things and trends is very important. It is essential to stay ahead of the pack instead of chasing them.

4. Slow-loading Websites Are Despicable

Yes, the inclusion of ads in your website can profit you. But only to some extent. This has grave consequences on your website ranking. More the ads, the more time it takes to load the page. So keeping it to a bare minimum is advisable. Also adding pictures of high quality and not optimizing is another culprit which slows down the loading time to a crawl. Websites like this won’t fly well with Google.

5. Buying Links Is Digging Your Own Grave

Google has made it clear in their webmaster guidelines that buying or selling links is a punishable offense. This technique is lazy on one’s part if one appreciates link schemes. Indulging in such behavior will result in facing the wrath of Google. That is never good for your website. This usually results in the website in question being removed from the search engine.

Final Thoughts

No one can ignore the importance of SEO for startups. The effects it has on a website are jaw-dropping. The digital marketing space is getting crowded by the day. This means only the person with the latest strategy can outclass their opponents. At the end of the day staying one step ahead of the competition is everything. A well-executed SEO is a golden ticket for this to materialize.

Source: Technians Blog