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According to Moz “SEO is the practice of increasing the quality and quantity of traffic to your website through organic search engine results”. This is vital for any business with an online presence. A well-optimized website is bound to attract more traffic. Which means more prospects converting into loyal customers.
This
method takes into consideration the Google algorithm, how they use their bots
to crawl the web and gather relevant information. This convention of optimizing
websites to garner more attention was used since 1990. Since then this method
has caught the attention of every website owner. Everybody wants a top spot in
the Google search. Ever since SEO has developed into an integral part of digital marketing strategy.
Why
Is SEO Important?
Just
think about having a business with top-notch quality goods. But the caveat is
that your enterprise is in the middle of a jungle. There is no way for any
person to buy products from. The quality of products at display does not matter
here. Your sales will dwindle for sure.
This is the same in Digital Marketing. Having a website with all the bells and
whistles but neglecting SEO services is not good. If your page
does not rank on the first page of Google search, then you have lost the
importance of SEO for Startups.
Why
Are They Such A Big Deal For Business Startups?
1.
Embodying Trust And Quality
Google
uses artificial intelligence and machine learning to understand every website
based on user behavior. So, if your website ranks higher, the more it will be trusted
by prospects. Google lays much emphasis on the quality of a website. So
automatically getting ranked higher assures a good user experience.
2.
Bringing More Traffic
To
outclass your competitors and be more visible in web rankings, traffic is
paramount. An essential SEO strategy will make sure this becomes a
reality. Search Engine Watch claims that almost
33% of clicks go to the number one position in Google search.
3.
They Are Cost-effective
Boasting
about the outcome only attained by shelling out thousands of dollars on paid
advertising is one thing. But with the availability of many free
and cheap SEO tools, respectable ROI is obtained. They can save a lot of money
which startups will find valuable.
4.
Helps Bring More Customers
A
startup company obviously will not have a huge fanbase following them right
from the get-go. They have to build it from scratch. This is where SEO for startups
comes in clutch. By making sure your website ranks high and is easily
discoverable, it is only a matter of time before customers come galore.
5.
Better Customer Retention
A
well-optimized website depends on how original and appealing it is. This has two
benefits in itself.
SEO
is important to startups. They cannot afford to lose customers. Bleeding
customers will result in low morale inside a business which is not a good look
on us, in front of other prospects.
6.
Long-lasting Effect
The
SEO importance will guarantee a long-term yield. That does not mean you should
take off your leg from the gas pedal. SEO will always need
attention because it is dynamic. But once your page tops Google search results,
it will automatically get more quality backlinks. So, this is an investment-worthy
of your time.
7.
Benefits Can Be Accounted Easily
SEO
has loads of benefits. But the cherry on top is that you can keep tabs on every
single aspect of your campaign. Simple tools like Google Analytics give
valuable insights about referrals, broken links, etc. So if something is going
wrong that is hurting your website, you will find and sort it out immediately.
There are other best free SEO audit report tools that you
can take advantage of.
8.
Leaving Competitors In The Dust
The
thing about a startup business is that there will always be people before you.
But investing some time and resources into an essential SEO strategy will
change that notion for good. Ranking higher than them is the holy grail for the
business owner. This will drive more customers to your site and increase
conversion rates more than your rivals.
But
you cannot afford to rest. Always stay updated with recent SEO trends and keep
hustling. If not, the competitors you left behind will catch up in no time.
9.
Boosting Brand Awareness
With
a good domain authority, our site is bound to rank higher. So if someone
searches for something relevant to your website, it will show up in SERPs. This
throws light on your brand. People are more likely to click on your brand and
visit your website in the future for sure.
10.
Making Irresistible Offer Announcements
Quality
and up-to-date content are the pillars of a well-optimized website. Keeping
your website fresh with new content, amazing deals and offers will only result
in a bigger sales figure. SEO importance is like a domino effect. Helps with
the website ranking and all the other goodies follow.
Recipes For A Successful SEO Strategy
1.
Keyword Is Key
This
is an unwritten rule when it comes to the importance of SEO for startups.
Google processes queries of people and based on the keywords, pulls out
results. So choosing the right keywords will make a whole world of difference.
We should not mix this up with keyword spamming. Google is completely against
this practice. The penalties are not worth the risk.
Using an SEO proxy to improve your keyword research is
another trick. This is because of the anonymity it offers while on the hunt.
This has some neat advantages. Avoiding bans is one of them. The anonymous
nature it provides will give us the freedom to stay in the dark while scraping
for keywords. Using a proxy will always guarantee good network speed.
2.
Different Is Always Better
It
is of significant importance to create something new, something that stands out
from the crowd. The content should not be compromised in any areas especially
in delivery and information it is packing. Good content is guaranteed to get
tons of backlinks.
3.
Having A Reasonably-sized URL
The
URLs in your websites should be easily crawlable by search engines. So having a
format that sums up exactly what your website is about is advisable. This
enhances the chances of your website being found by users if they search for
the right keyword.
4.
Always Keeping An Eye On Your On-page SEO Rating
Using
a proper tool like Ubersuggest can provide valuable outputs
about how well your website is performing. It will point out any broken links
or critical errors that need your attention. Paying close observation to things
that require fixing will help your website ranking.
Things
To Be Avoided
1.
Getting The Content Wrong
Content
can catapult your websites. But on the other hand, they can also derail your
entire SEO campaign. Having one name for a title and providing irrelevant
content will be met with harshness from Google. Misleading your audience will
do no good and should be avoided.
2.
Missing The Right Audience
Sometimes
the content will be of the finest quality. But it will not be earning any links
or improving on the SERPs front. This is because the target
audience is wrong. Google makes sure that the person behind the keyboard typing
in a query finds what he wants. Therefore, SEO for startups becomes so
important as pitching to the right audience should be done without any
trade-off.
3.
Not Staying Updated In The Game
SEO
as mentioned before is a dynamic field. The things which worked today will not
work tomorrow. The techniques that worked wonders for one website are not
guaranteed to produce the desired results for another website. This is why
always keeping yourself educated about new things and trends is
very important. It is essential to stay ahead of the pack instead of chasing
them.
4.
Slow-loading Websites Are Despicable
Yes,
the inclusion of ads in your website can profit you. But only to some extent.
This has grave consequences on your website ranking. More the ads, the more
time it takes to load the page. So keeping it to a bare minimum is advisable.
Also adding pictures of high quality and not optimizing is another culprit
which slows down the loading time to a crawl. Websites like this won’t fly well
with Google.
5.
Buying Links Is Digging Your Own Grave
Google
has made it clear in their webmaster guidelines that buying or
selling links is a punishable offense. This technique is lazy on one’s part if
one appreciates link schemes. Indulging in such behavior will result in facing
the wrath of Google. That is never good for your website. This usually results
in the website in question being removed from the search engine.
Final
Thoughts
No
one can ignore the importance of SEO for startups. The effects it has on a
website are jaw-dropping. The digital marketing space is getting crowded by the
day. This means only the person with the latest strategy can outclass their
opponents. At the end of the day staying one step ahead of the competition is
everything. A well-executed SEO is a golden ticket for this to materialize.
Source: Technians Blog
Videos in social media for advertising are rapidly growing, well, this is not a new fact as we love to watch videos and have a tendency to be attracted towards this form of entertainment. Is it a big deal from a marketing perspective? Yes, for people who like to establish their business in social media or people who are looking for powerful social media strategies, this is very important.
In short, the tactic that you use should name your
business and give an identity to it. As a marketer, you are responsible for
creating a more compelling reason for the viewers to watch your content. All
these possibilities can be feasible using video promotions. You can get in
touch with a company providing Content Marketing Services in Gurgaon to
get more details about it to use video marketing for your business to give it a
boost as Visual content is much more appealing to users than any other
form of content. From research, it is evident that viewers are likely to check
on your product or content 60% more times than another type of content. Many
classifications of videos that are popular on social media are:
It is very evident and resonant that people watch more
video content than a decade before. In this pandemic situation, even students
are getting used to video tutorials and online classes.
Video Marketing Strategy plan provides great
acknowledgment and deep explorations of ideas to best match with your interests
and to get the required to use form the authentic and versatile feature options.
The detailed concept of the video making system is available to provide great
and useful acknowledgment. Make sure how to get satisfied and how to perform
the best video marketing strategies to achieve your objectives to make sure
about the online quick and fast response.
You need not cram your videos with top-notch technical details. An aesthetically pleasing video with good content edited and presented properly will pass for a good video. Look around yourself, check for any brands you are staring at.
The impact of videos is massive in every brand you see.
When a visual ad creates that much impact, it is very much necessary to pay
attention to its details and present it in the correct format. Does this seem
daunting? Yes, it could have been a daunting task a decade ago, but now it is
not so. If you search for yourselves on how to make a video, you get a complete
guide on how to make a video, edit a video and present it according to different
platforms.
Such ease has become a digital life. But now the major
twist here is your search engine will give you lots of options. Lots of
anything is not that good. So here is where user recommendations would help us.
Check tools like InVideo that will provide you with many options to create
videos for effective video
marketing strategies.
By now, we would have understood how much video is vital for content and digital marketing. You may use a good online video editor that will also help you make videos. So don’t miss the opportunity to explore all options you get. Research says 70% of the people identify the brand immediately by connecting to the video or any visual advertisement the company uses to promote themselves.
So in the social media platform, if you look for content
videos, you get ample of them. So how can you make your video stand apart from
others? Here are a few video marketing strategies that can make it happen for
you,
This is where many of us fail. When we spend both our time
and money in creating a fantastic video, ideally we will target our sales to
shoot up right away. Yes, the intention is right, but marketing cannot be a hit
over the night like a miracle. You have to take baby steps to reach that level.
For this, you need to focus on delivering content
according to the customers you are targeting. Sometimes going a little off
track with a twist and entertainment is not that bad. Once you have captivating
content, you will gain customers for a long.
Research shows that on average, a person’s mind grasps
information and pays attention to any content in the first 30 seconds. Too
short isn’t it, yes, but this is the time within which you need to deliver your
content just right.
Who will not listen to a customer recommending the right
product and speak about it? To create a bond with both your new and old
customers by bringing them into the video. Yet it is considered to be an
effective video marketing strategy.
Rather than going wide, target a small set of audiences is
the most effective video marketing strategy. Target people whom you want to
address – either classify them location-wise, age-wise or job-wise and target
according to your requirements.
This is one place where many of us lose vision. We upload
videos for quite some time; then we go on a losing streak. We either lose
interest or lose hope if we do not get the required response. So, one key point
is to focus and deliver quality content at correct intervals. Though it might
take some time to pick up the momentum once picked up, you will be the king of
your content and business.
Video marketing requires personal interests and deep explorations of ideas to best match your interests levels and proceed online with instant and fast responding services to best match with your priorities and personal interests. Having great inspirations and valued acknowledgment about online fast responding services means deliverance of the best-featured work plans and having authentic ideas to deliver the best features services to enable interested people to make sure about versatile feature explorations.
To get the best and authentic response from interested communities means getting the best chance to use the best featured and top priority features to use the built-in software. To make attractive and versatile videos, get immediate access to make sure about the Digital marketing Company.
Only experts can use their practical field knowledge and
deliver the best concepts on behalf of versatile feature explorations and
deliver the best chance to make unique and creative videos.
There are lots of user-friendly platforms and authentic
ideas that can be following to visit online fast responding services and to
best match your priorities and the interest levels to proceed online. Getting
the best chance to make sure which one source is best and how to enjoy benefits
from smart feature plans.
Almost everything is based upon authentic ideas and useful
inspirations to make sure versatile feature explorations to use the
accurate video
marketing tool.
SEO experts have great feature explorations and best
matching concepts to make sure versatile feature explorations to match your
personal interests and to deliver the best working response on behalf of
authentic and versatile feature explorations. Almost everything is based upon
useful facts and figures and to find the best and cooperative solutions to
attract the targeted consumers.
Only experienced and well-acknowledging communities can
get instant benefits from smart feature resources and make sure about versatile
feature explorations to delivering the best response.
Making sure from online versatile feature explorations
mean getting the best chance to prove your worth and having useful ideas to
make sure about top quality features and having the best chance to make sure
how to get inspired and what type of features can be useful to market videos.
Unique concepts and attractive campaigns always help the
experts and marketers to use the built-in features and to make sure about
versatile feature explorations to delivering the best confidence levels on
behalf of authentic and versatile featuring. Do take risks on your behalf and
make sure to do online practices to get benefits to form smart feature
plans to use the best-recommended video marketing tool.
Thus, there are no doubts about how you can use these
video marketing strategies in a very efficient way to promote your business,
just stick to all guidelines and use efficient and useful tools to create
quality and satisfying content at all times. Stick to basics, make your content
interesting, and captivate your users for a long time. It’s time now to take
your business to the next level on all the social platforms and promote
yourself up the digital ladder.
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Email marketing is still an incredibly efficient way to reach out to prospective clients, drive results, and grow your business.
Effective internal communication is a fundamental part of successful businesses, with emails making up a massive part of this process. With close to 300 billion emails sent every day around the world, however, it is important to use them wisely to not get lost in the sea of communication. You can take the help of a digital marketing company to gear up your Email marketing services for your business.
We have compiled 11 effective email marketing strategies that will help you make the most of this valuable medium of communication.
These email marketing strategies will ensure your content pierces through the avalanche of emails being sent and received every second.
Organizing your email lists may seem boring, but it is one of the most effective ways of improving the response rates of your cold emails.
Sort prospective clients in your outbound emails into lists that are formulated on specific criteria.
For Example: If you are emailing out to clients in HR, their contact details should be separated from possible clients in the Digital Marketing industry.
This can also be divided down further – remember the more meticulous you are in your process, the higher your response rates. If you are contacting within the same company, for example, contact lists should be segmented based on job roles within that company. An individual that is head of marketing will be much more interested in relevant marketing messages than if you were contacting a member in the IT department.
This is considered to be one of the best email marketing strategies as segmenting your lists will help you ditch mass outbound emails and also protect you from being blacklisted.
Get to know your future client. Take the time to go through their content. Read their blog and browse their socials. Record what sort of language they use, how they conduct themselves, and what image they are putting out into the world.
Tools that were originally designed to help companies monitor their competitors such as SproutSocial, are great ways to gather data and construct profiles on a client you are trying to reach out to.
Another quick way to gain insight into your prospect is by looking inward. What would you appreciate hearing if you were in their shoes? Who do you trust most?
For most of us, the people who we know personally have a much greater chance of getting through to us with their comments and ideas. Our closest friends will often know what to say to cheer us up, or what sort of humor will make us laugh the hardest.
This means that your email must be personalized. Personalized emails are one of the effective email marketing strategies. Templates that have just been copied and pasted 100’s of times will be discovered within the first few lines of reading.
Using the profile you have built in your head whilst deep diving into your client’s socials and blog content, you will now be able to write personally to your target. Include information that could only be relevant to this individual within the first few lines of copy.
I know it is tempting to use fancy words and complex language to sound smart, but that is not what we do not recommend as the best email marketing strategy for crafting these emails. Emails should be to the point and organized. They are a call to action. A solution to your prospects’ problems. To offer your hand in collaboration.
Showing your client why they should work with you as quickly as possible is of the utmost importance – successful collaboration in business is what drives companies to succeed, make sure that they understand how you plan to do this.
Much like you and I, people do not have time to read through lengthy emails. So keep your emails efficient and sharp, much like how your service will be if you land the client.
One way to do this is to skip any wordy formalities and to keep your body text simple. Introduce yourself by all means, but do not give your client an entire backstory. Shorter emails also look less like spam to algorithms and therefore more likely to use these email marketing strategies to arrive in the desired inbox.
Try to get your creative juices flowing for the opening line. It shouldn’t be too sales-centric or pushy – its primary concern is making your prospect curious about the second line.
Take your time when formulating this opening line. It is arguably the most important part of your content. If no one ever clicks on it, the email copy inside that could have been written by Shakespeare will fall on deaf ears.
Here are 25 email opening lines that will inspire you to come up with your own killer intro.
Another thing to keep in mind while making your best email marketing strategies is how your opening line will appear to readers. Preview your email on mobile, as the majority of your client’s first interaction with your email will be on these devices. As a rule of thumb, typically:
Taking your time to create killer openers and an engaging copy will also help you avoid being blacklisted.
We get that with all these email marketing strategies you will be raring to go and will want to send out as many emails to prospects as possible, but it is important to remain organized and in control.
We recommend sending no more than 20 emails a day at the beginning of your cold email pitching process, especially if you have just set up your email account. Subscribe to newsletters and start active threads with friends or family in your inbox to reduce the risk of your account being flagged for spam.
If you rush into this process, you run the risk of being blacklisted, which means the engaging emails you have worked so hard on will end up in the trash.
Nobody likes writing tens of thousands of words a day. It’s boring and it takes hours out of the time you could be making money working for clients.
If you belong to this group of people, we have good news for you. Writing persuasive emails shouldn’t take you hours. In fact, data suggests that emails with word counts between 50-125 words had a response rate of 50% and emails with 200 words had the highest click-through rates.
We recommend keeping your cold email under 200 words and using a simple writing technique called “the rule of 3” or “triples”.
Groupings of 3 occur naturally all around us. They occur in popular stories, stirring movies, and powerful speeches. For one reason or another, the rule of 3 has been entrenched in the human psyche. Use this in your writing.
Introduce yourself and what you do.
Personalize the email by referring to something only relevant to the prospect. Move on to how you will solve their problem in:
Or break down your plan simply in:
This will make the content of your email easier to scan and process, making your mission much more clear.
Don’t be afraid to take a leaf out of the winning playbook.
Find proven templates and utilize them. There are many digital marketing companies in Gurgaon out there that offer excellent cold email pitch templates for their readers. Take some time to read through their copy.
Compare these templates with emails you are currently sending and be honest with where yours might be able to be improved. Note the layout and structure of the templates.
Do they use the rule of 3?
Is there content short and sweet, or do they provide more information than you?
It is also important to recognize that pitching within different industries will require different tactics. Some industries may require that your emails are much more in-depth, while others may value humor and intelligent word-play.
This is incredibly simple but highly important.
Give your prospective multiple avenues to reach you and make it as clear and as easy as possible for them to do so.
Let’s say you have pitched to someone high up in a company and your opening line was enthralling enough to make them click through to your email.
Your copy is then engaging and you are making a lot of sense to them – your solution is one in which they want to invest. If you have not provided adequate contact information you may risk losing a client who was about to knock on your door asking for your services.
Always include complete contact info: your name, business address, website address, alternate email, and phone number. This will make your prospective client feel more inclined to contact you knowing that they can do so in many ways.
When closing your email, don’t corner your prospect. If they are busy, the last thing they will appreciate is a cold email demanding they get on a call with them at end of the weekend.
Instead, be direct enough to let them know you are serious about your services, but open enough to allow them to dictate the meeting time. Try closing your emails more like this:
…If you have time this week, I’d love to get on a quick call and discuss this further?
OR
…if this is something you are interested to hear more about you can contact me at XYZ at a time convenient to you.
As mentioned before in the previous email marketing strategies, an excellent thing to offer is multiple avenues of contact. Let the client know you are happy to speak over mobile or will take the time out to show them how you plan to help their business via screen sharing with them.
Setting up A/B testing is one of the best email marketing strategies you can do to improve your response rates.
Test variations of opening lines, word count, and call to actions and take note of which campaigns are more successful. To record this data more accurately you can use a free email marketing tool that will show you which email campaigns are being opened and acted on.
Do not underestimate the impact of constructive trial and error. Playing around with subject lines and editing your content can lead to enormous changes in open rates.
If you spent ages honing the perfect email and didn’t receive a response, do not be disheartened.
Sending a follow-up email is often all that is needed to remind your client that they need your services and you are serious about providing it to them.
Make sure to change the content of the email as well as the subject line, given that the circumstances of your email are now different. Do not resend the same pitch. This is a sure-fire way of getting blacklisted and marked for spam.
If you have noticed in the data recorded by your email marketing application that they have opened your email and read through your content, sending a personalized follow-up email a few days later will be well received.
We recommend scheduling your follow up 3-4 days after your cold pitch has been read.
You can also send what is known as a “closing email” or “breakup email”. This can be a powerful way to improve response rates. Try something like this:
Hello X,
Looks like I may have caught you at a busy time! No worries, I understand how running a business can get sometimes.
If you change your mind and would like more information on the services I will provide your company, feel free to reach out whenever convenient to you.
Speak then,
John
Authentically reaching out to business owners to provide your services will always be well received, you just have to be willing to have some setbacks and get a lot of rejections.
Applying these 11 cold email marketing strategies will provide a massive improvement for your response rates.
Remember to take your time constructing these emails and to always make them personal! Quality does trump quantity in this game.
For those of you wanting to solidify this knowledge on your way to conversion greatness, read through our 7 best practices to help generate leads through email marketing here.
